Franchise owners listen to corporate officials, especially when they're the founder and spokesman for the whole business. When you teach people that it's common sense to lower hours so you don't have to pay for insurance, and condone finding loopholes in the law, at least some will follow your lead. While the bottom line is important, the most valuable asset any company has is it's staff. Take better care of your employees, treat them as the important resource they are and they will work harder, be more productive and loyal. Show them the only thing you care about is the almighty dollar and your customers will see it. You'll lose money.
Blaming the backlash of your own words on a reporter is as irresponsible as the message you sent. The enormous cost of your latest advertising gimmick would be much better spent instilling better company values in all your franchises, being a leader in showing the world that a business cares enough about it's crew enough to treat them as human beings. Your bottom line will improve, instead of dwindle as more and more folks get to know the real you and look elsewhere for a common product.
Read the Article at HuffingtonPost
