I used to work in a clock store. One Christmas we advertised a special grandfather clock for $995. Sold a bunch of them. A fellow called to verify the price, then came in with his sons. They got the grand tour of all the features. Burled wood panels, gold-plated numerals, beveled glass, the works. "We'll take three!" I excitedly rang up the sale, which came to just over three thousand dollars. He about had a stroke... "Three thousand dollars? That should be thirty dollars!!!" He genuinely believed the price was $9.95 each, even though he'd seen the beautiful clock.
They left the store in a snit, but long afterward there was still the lingering fragrance in the air of the word- DUH!!!!!
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